Canvas worked with the Estate and Asset Management team at Battersea Power Station over two years developing a commercialisation strategy to create additional revenue streams from brand advertising and partnership across the estate.
Battersea Power Station is a £9 billion regeneration project over several phases which will create a multi-purpose estate engaging millions of visitors each year.
As part of the consultation, Canvas introduced 100+ brands to the estate in meetings to discuss opportunities for partnership including sponsorship of events and specific features, supply deals and use of advertising inventory.